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Revenue Enablement · tool 6 of 12

Win/Loss Analyzer

Structure a win/loss review of one deal or a set of deals: organizes the deal details you provide and returns the factors and questions to investigate.

By , founder of Helix GTM Consulting · Last updated

How do I run Win/Loss Analyzer in my browser?

Required: Analysis type. Fields marked optional can be left empty.

Type of analysis

Deal outcome for single deal analysis

Deal details - can be rough notes, CRM export, or structured data

Stated loss reason (for lost deals)

Competitor who won (if applicable)

Deal value

Length of sales cycle

Key stakeholders and their positions

What you were selling

For portfolio analysis: summary of multiple deals

How do I use Win/Loss Analyzer from Claude?

Connect Revenue Enablement once (see Connect), then ask in plain words. A prompt built from the tested example:

Use Revenue Enablement's Win/Loss Analyzer tool. analysis type: single deal; deal outcome: lost; loss reason: price; competitor won: Competitor A; deal value: 30000.

MCP tool name: win_loss_analyzer. REST: POST https://revenue-enablement.gtmhelix.com/api/tools/win_loss_analyzer (see Docs).

How does Win/Loss Analyzer work?

It applies fixed rules in the Revenue Enablement code to the inputs above and returns text. It does not call an AI model, does not look anything up, and does not store what you type. The web form and the MCP server run the same function, so the same input gives the same answer in both.

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