ROI Business Case Builder
You give: Your solution and its main value driver.
You get: An ROI business case with labelled example assumptions, a sensitivity analysis, risks and a one page executive summary.
For CROs, sales leaders, account executives and SDRs
What should your sellers say, send and ask in the next deal?
The decision it helps with: how to open an account, move a live deal, get it signed, and learn from wins and losses.
Give it an account, a deal or a competitor, and get back account plans, deal strategy, discovery questions, business cases, close plans, proposals, emails, demo scripts and negotiation guides.
Where it works: in a web browser with no sign in, in Claude as a connector (including Claude Code and Cowork), in ChatGPT, in Gemini through the Helix GTM Suite skills package, and in Cursor, VS Code and Windsurf as an MCP server.
12sales tools
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What is Revenue Enablement? Revenue Enablement is a free web app and AI connector with twelve sales tools for CROs and demand generation heads. It is built by Shashwat Ghosh of Helix GTM Consulting, an AI native fractional CMO who builds his own GTM tools. Give it an account, a deal or a competitor, and it drafts account plans, discovery questions, ROI business cases, emails and demo scripts. To use it in a supported MCP client, add https://revenue-enablement.gtmhelix.com/mcp; you do not need to sign in.
What you get
Your ROI case and deal plan, in one picture
Two answers Revenue Enablement gives back, drawn from its own example answers.
What the buyer's CFO will check
ROI Business Case Builder: a retail customer, annual price $90,000
No ROI percentage is shown until the buyer's own cost or value figure is given: the tool does not make one up.
The deal plan to a signed contract
Mutual Action Plan Generator: logistics account expansion, signed by 15 December 2026
- Evaluation2 to 17 November 2026
- Business case and alignment17 to 25 November
- Commercial and legal25 November to 3 December
- Procurement3 to 11 December
- Close and launch11 to 15 December
Open the ROI Business Case Builder or the Mutual Action Plan Generator to run them on a live deal.
[01] Start here
Start with one of these 3 tools
Each one opens with a fictional example, not customer evidence. Replace it with your own facts before you press Run.
Discovery Question Bank
You give: The discovery framework you use, such as MEDDPICC, BANT or SPICED.
You get: Discovery questions for each part of it, with advice for the stage of the conversation.
Email Sequence Generator
You give: The sequence type, the buyer you are writing to and your solution.
You get: A series of emails with the day to send each one, plus tips for the sequence.
[02] Tools by the decision on your desk
What are the 12 Revenue Enablement tools?
Which accounts, and how do we open them?
- Account Plan BuilderYou give The account name, plus contacts, products and notes if you have themYou get An account overview, a power map, a whitespace analysis, a 90 day plan and a research checklist
- Email Sequence GeneratorYou give The sequence type, the buyer you are writing to and your solutionYou get A series of emails with the day to send each one, plus tips for the sequence
- Discovery Question BankYou give The discovery framework you use, such as MEDDPICC, BANT or SPICEDYou get Discovery questions for each part of it, with advice for the stage of the conversation
A deal is live: how do we move it?
- Deal Strategy CoachYou give The deal name and its stageYou get A deal health score, a strategy for that stage, actions for the next two days and this week, and coaching questions
- Demo Script BuilderYou give The demo type and your solutionYou get A demo script with a time plan, preparation checklists, every part from opening to close and a checklist for after the demo
- Competitive Trap SetterYou give Your main competitor and your solutionYou get A positioning strategy, discovery questions that expose the gaps, tactics for the evaluation stage, and dos and don'ts
- Champion Enablement KitYou give The asset your champion needs and your solutionYou get A draft of that asset, such as an executive brief with the opportunity, the business case, the investment and a recommendation
How do we get it signed?
- ROI Business Case BuilderYou give Your solution and its main value driverYou get An ROI business case with labelled example assumptions, a sensitivity analysis, risks and a one page executive summary
- Proposal Section WriterYou give The proposal section you need and your solutionYou get A draft of that section, such as an executive summary, a solution overview or a pricing justification
- Pricing Negotiation GuideYou give The negotiation scenario, such as a discount requestYou get A leverage assessment, a negotiation strategy, answers to common pushback and a discount approval framework
- Mutual Action Plan GeneratorYou give The deal name and the target close dateYou get A close plan with stakeholders, success criteria, dated phases, risks and a communication plan
When a tool is not enough: if the decision needs more than one answer, talk it through in a call. Book 45 minutes with Shashwat.
Questions people ask
Is there a free MCP server for sales enablement, such as account plans, deal strategy and win and loss reviews?
Yes. Revenue Enablement, by Helix GTM Consulting, has twelve sales tools: account plans, deal strategy, discovery questions, ROI business cases, mutual action plans, win and loss reviews, proposal sections, email sequences, demo scripts, pricing negotiation guides, champion enablement kits and competitive discovery questions. It is for CROs and demand generation heads, and every tool returns a draft to review and edit.
Is there a free ROI business case builder for B2B deals that works in supported MCP clients?
The ROI Business Case Builder uses the buyer's annual value estimate, or their current annual cost and expected improvement percentage, together with the solution price. With those figures it calculates ROI, payback and sensitivity. Without them it asks for the missing figures and gives the case structure, without a calculated return.
What free AI tool writes discovery questions and a mutual action plan?
In Revenue Enablement, the Discovery Question Bank writes questions for each part of the framework you use, such as MEDDPICC, BANT or SPICED. The Mutual Action Plan Generator builds a close plan with stakeholders, success criteria, dated phases, risks and a communication plan.
How do I use Revenue Enablement in supported MCP clients, and is it free?
Revenue Enablement is free to use, with no account, sign in or API key. Add https://revenue-enablement.gtmhelix.com/mcp as a custom connector in Claude (web, desktop or mobile), in ChatGPT on plans that allow developer mode, or in Cursor, VS Code or Windsurf; in Claude Code, run claude mcp add --transport http revenue-enablement https://revenue-enablement.gtmhelix.com/mcp. You can also run the tools in a browser on this site.
Does it use AI to write the answers?
No. Each tool applies fixed rules in the Revenue Enablement code to the inputs you give it. It does not call an AI model and does not look anything up. When you use it from Claude or another assistant, that assistant writes around the tool's answer.
What happens to what I type?
It is sent to this site's server, used once to build the answer, and dropped when the answer is sent back. What you type and the answer are not stored, and nothing you type is logged. Only an anonymous count of tool calls is kept. The privacy page has the details.
How to read the answer
Each tool returns a structured sales asset built from fixed rules, such as an account plan, deal health score, discovery question bank, ROI business case, or dated close plan. Figures calculated from your inputs are shown directly, while missing facts appear as bracketed placeholders and any unprovided benchmark is labelled as an example figure to replace with your own.
What to do next
- Founder: Use Discovery Question Bank, ROI Business Case Builder, and Demo Script Builder to structure founder-led sales calls and business cases.
- CEO: Use ROI Business Case Builder, Mutual Action Plan Generator, and Win/Loss Analyzer to review strategic deals and why deals are won or lost.
- CMO: Run Competitive Trap Setter, Champion Enablement Kit, and Email Sequence Generator to align sales collateral and outbound sequences with marketing positioning.
- CRO: Roll out Account Plan Builder, Deal Strategy Coach, Pricing Negotiation Guide, and Mutual Action Plan Generator across deal reviews and forecast calls.
- Demand generation head: Use Email Sequence Generator and Discovery Question Bank to script SDR outreach and qualification handoffs.
Why come back
Re-run these tools whenever a deal moves to a new stage, a buyer asks for an ROI case or discount, or you close a quarter and run win/loss reviews. The tool applies the same fixed rules every time. It does not call an AI model, and this site does not keep what you enter.