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Revenue Enablement ยท documentation

Revenue Enablement documentation

The MCP address, the REST API behind the web forms, and every field of all 12 tools.

MCP server

REST API (used by the web forms)

Send POST https://revenue-enablement.gtmhelix.com/api/tools/<tool name> with a JSON body {"input": {...}}. The answer is JSON: {"ok": true, "tool": "...", "title": "...", "text": "..."}, where text is the same Markdown the MCP tool returns. The endpoint calls the same server code as the MCP address.

curl -s -X POST https://revenue-enablement.gtmhelix.com/api/tools/account_plan_builder \
  -H "Content-Type: application/json" \
  -d '{"input": {"account_name": "Northwind Clinics", "industry": "healthcare", "current_arr": 24000, "your_product": "ClinicFlow scheduling"}}'

Tool reference

Generated from the server's own input schemas on 25 September 2026.

Account Plan Builder account_plan_builder

Generate strategic account plans with power mapping, whitespace analysis, and expansion strategies. Provides actionable 90-day plans based on account intelligence. Open the form.

FieldTypeRequiredAllowed valuesMeaning
account_namestringyesCompany/account name
industrystringnoIndustry vertical
current_arrnumbernoCurrent ARR with this account (0 for prospects)
known_contactsstringnoKnown contacts and their roles (can be rough notes)
current_productsstringnoProducts/services they currently use from you
expansion_opportunitiesstringnoPotential expansion areas or whitespace
competitive_threatsstringnoKnown competitors in the account
your_solutionstringnoYour product/service offering
account_notesstringnoAny additional context about the account

Deal Strategy Coach deal_strategy_coach

Get deal-specific winning strategies based on deal stage, competitive dynamics, and stakeholder positions. Provides tactical next steps and risk mitigation. Open the form.

FieldTypeRequiredAllowed valuesMeaning
deal_namestringyesDeal/opportunity name
deal_valuenumbernoDeal value in dollars
deal_stagestringyesprospecting, discovery, demo, proposal, negotiation, closing, stuckCurrent deal stage
days_in_stagenumbernoDays the deal has been in current stage
champion_statusstringnono_champion, potential_champion, confirmed_champion, multi_threadedChampion identification status
economic_buyerstringnoEconomic buyer name and engagement level
competitorsstringnoCompetitors in the deal and their position
blockersstringnoKnown blockers or objections
next_stepsstringnoCurrently planned next steps
close_datestringnoTarget close date
your_solutionstringnoWhat you are selling

Discovery Question Bank discovery_question_bank

Get contextual discovery questions using MEDDPICC, BANT, SPICED, or custom frameworks. Questions adapt based on what you already know about the prospect. Open the form.

FieldTypeRequiredAllowed valuesMeaning
frameworkstringyesmeddpicc, bant, spiced, challenger, gap_selling, allDiscovery framework to use
prospect_industrystringnoProspect industry for context
prospect_rolestringnoRole of person you are meeting with
known_pain_pointsstringnoPain points already identified
known_metricsstringnoMetrics/KPIs already discussed
deal_stagestringnofirst_call, discovery, deep_dive, technical, executiveStage of conversation
your_solutionstringnoYour product/solution for relevant questions
gaps_to_fillstringnoSpecific information gaps to address

ROI Business Case Builder roi_business_case_builder

Build quantified ROI business cases with documented assumptions, industry benchmarks, and executive-ready summaries. Generates defensible value calculations. Open the form.

FieldTypeRequiredAllowed valuesMeaning
customer_namestringnoCustomer/prospect name
industrystringnoIndustry for benchmarks
company_sizestringnostartup, smb, mid_market, enterpriseCompany size tier
annual_revenuenumbernoCustomer annual revenue
employee_countnumbernoNumber of employees
your_solutionstringyesYour product/solution
solution_pricenumbernoAnnual cost of your solution
primary_value_driverstringyesrevenue_increase, cost_reduction, productivity, risk_mitigation, multiplePrimary value category
known_metricsstringnoAny metrics shared by prospect
current_processstringnoHow they do it today (for comparison)
implementation_timelinestringnoExpected implementation time

Mutual Action Plan Generator mutual_action_plan_generator

Generate collaborative close plans with milestones, owners, and dates. Creates alignment between buyer and seller on path to decision. Open the form.

FieldTypeRequiredAllowed valuesMeaning
deal_namestringyesDeal/opportunity name
target_close_datestringyesTarget close date (YYYY-MM-DD)
current_stagestringnodiscovery, evaluation, proposal, negotiation, procurementCurrent deal stage
buyer_championstringnoChampion name and title
economic_buyerstringnoEconomic buyer name and title
technical_evaluatorsstringnoTechnical evaluators involved
procurement_contactstringnoProcurement contact if known
known_requirementsstringnoKnown requirements or evaluation criteria
known_process_stepsstringnoKnown steps in their buying process
blockersstringnoKnown blockers or concerns
your_solutionstringnoWhat you are selling

Win/Loss Analyzer win_loss_analyzer

Structure a win/loss review of one deal or a set of deals: organizes the deal details you provide and returns the factors and questions to investigate. Open the form.

FieldTypeRequiredAllowed valuesMeaning
analysis_typestringyessingle_deal, deal_portfolio, competitor_analysis, loss_patternType of analysis
deal_outcomestringnowon, lost, no_decision, mixedDeal outcome for single deal analysis
deal_detailsstringnoDeal details - can be rough notes, CRM export, or structured data
loss_reasonstringnoStated loss reason (for lost deals)
competitor_wonstringnoCompetitor who won (if applicable)
deal_valuenumbernoDeal value
sales_cycle_daysnumbernoLength of sales cycle
stakeholders_involvedstringnoKey stakeholders and their positions
your_solutionstringnoWhat you were selling
multiple_dealsstringnoFor portfolio analysis: summary of multiple deals

Proposal Section Writer proposal_section_writer

Generate customized proposal sections tailored to specific buyers. Creates executive summaries, solution overviews, pricing justifications, and more. Open the form.

FieldTypeRequiredAllowed valuesMeaning
section_typestringyesexecutive_summary, problem_statement, solution_overview, implementation_plan, pricing_justification, risk_mitigation, success_metrics, company_overview, case_studies, next_stepsProposal section to generate
customer_namestringnoCustomer name
customer_industrystringnoCustomer industry
primary_audiencestringnoc_suite, vp_level, director, manager, technical, procurementPrimary reader of proposal
customer_challengesstringnoKey challenges identified
your_solutionstringyesYour product/solution
key_differentiatorsstringnoWhy you vs alternatives
pricingstringnoPricing details if relevant
implementation_approachstringnoHow you will implement
success_metricsstringnoExpected outcomes/metrics
tonestringnoformal, consultative, bold, conservativeTone for the proposal

Email Sequence Generator email_sequence_generator

Generate multi-touch email sequences by persona, stage, and objective. Creates prospecting, nurture, follow-up, and re-engagement sequences. Open the form.

FieldTypeRequiredAllowed valuesMeaning
sequence_typestringyescold_outreach, warm_follow_up, post_demo, proposal_follow_up, re_engagement, nurture, event_follow_up, referral_requestType of email sequence
target_personastringyesTarget persona (e.g., VP Sales, CTO, CFO)
target_industrystringnoTarget industry for context
your_solutionstringyesYour product/solution
key_value_propstringnoPrimary value proposition
specific_pain_pointstringnoSpecific pain point to address
social_proofstringnoCustomer names, stats, or proof points
call_to_actionstringnoDesired action (meeting, demo, reply)
num_emailsnumbernoNumber of emails in sequence (3-7)
tonestringnoprofessional, casual, urgent, consultative, provocativeEmail tone
sender_contextstringnoContext about sender (role, shared connections, etc.)

Demo Script Builder demo_script_builder

Create outcome-focused demo scripts tailored to specific personas and use cases. Includes discovery questions, feature-to-value mapping, and objection handling. Open the form.

FieldTypeRequiredAllowed valuesMeaning
demo_typestringyesfirst_look, technical_deep_dive, executive_overview, competitive_displacement, expansion_upsell, proof_of_conceptType of demo
primary_audiencestringnoPrimary demo audience (role/persona)
attendeesstringnoOther attendees and their roles
customer_industrystringnoCustomer industry
your_solutionstringyesYour product/solution
key_pain_pointsstringnoPain points to address in demo
competitor_contextstringnoCompetitor being displaced or compared
demo_durationnumbernoDemo duration in minutes
must_show_featuresstringnoFeatures that must be demonstrated
known_objectionsstringnoKnown objections to address
desired_outcomestringnoWhat you want to achieve from this demo

Pricing Negotiation Guide pricing_negotiation_guide

Get value-based pricing defense strategies and negotiation tactics. Helps maintain deal value while addressing discount requests. Open the form.

FieldTypeRequiredAllowed valuesMeaning
scenariostringyesdiscount_request, budget_objection, competitor_pricing, procurement_pressure, multi_year_negotiation, enterprise_agreement, renewal_negotiationNegotiation scenario
deal_valuenumbernoCurrent deal value
discount_requestednumbernoDiscount percentage requested
your_solutionstringnoYour product/solution
competitor_pricestringnoCompetitor pricing if known
value_deliveredstringnoQuantified value your solution delivers
buyer_leveragestringnoBuyer leverage points (size, reference potential, etc.)
your_leveragestringnoYour leverage points (unique features, timeline, etc.)
decision_timelinestringnoWhen decision needs to be made
approval_authoritystringnoWho has final approval on pricing

Champion Enablement Kit champion_enablement_kit

Create internal selling tools for your champion. Generates executive briefs, internal business cases, objection responses, and presentation talking points. Open the form.

FieldTypeRequiredAllowed valuesMeaning
asset_typestringyesexecutive_brief, internal_business_case, objection_responses, presentation_talking_points, email_to_stakeholder, roi_one_pager, competitive_comparison, risk_assessmentType of enablement asset
champion_namestringnoChampion name
champion_rolestringnoChampion role/title
target_stakeholderstringnoWho the champion needs to convince
your_solutionstringyesYour product/solution
key_value_pointsstringnoKey value points to emphasize
known_objectionsstringnoExpected objections from stakeholders
competitive_contextstringnoCompetitive alternatives being considered
budget_contextstringnoBudget situation and pricing
urgency_driversstringnoWhy act now
champion_winsstringnoHow this makes the champion look good

Competitive Trap Setter competitive_trap_setter

Generate landmine questions and competitive positioning tactics. Helps expose competitor weaknesses during evaluation without being negative. Open the form.

FieldTypeRequiredAllowed valuesMeaning
competitorstringyesPrimary competitor to position against
competitor_weaknessesstringnoKnown competitor weaknesses
your_solutionstringyesYour product/solution
your_strengthsstringnoYour key differentiators
evaluation_stagestringnoearly, mid, late, finalistStage of competitive evaluation
buyer_prioritiesstringnoWhat the buyer cares most about
buyer_personastringnoRole of key evaluator
trap_typestringnodiscovery_questions, evaluation_criteria, reference_questions, technical_requirements, commercial_terms, allType of competitive positioning